You leave a trail everywhere you go online, and it’s far longer than you think.
Every website you visit, every app you open, every “harmless” cookie consent you accept feeds into an invisible system designed to track, profile, and monetize you.
Behind the pages you browse lies a vast, hidden marketplace where your personal data is the product.
Advertisers, data brokers, and analytics firms buy and sell digital profiles — pieces of you — every millisecond in online auctions you never see. They trade:
Your name, address, phone number, email address, date of birth, and much more personal data,
Your browing history, location, the devices you use,
What you buy, what you read,
Your financial profile,
Your friends, family & other contacts,
Your beliefs religeously, politically, socially and beyond.
This information doesn’t vanish. It accumulates — forming a detailed, permanent record of your digital identity.
That record can determine the prices you see, the ads you’re targeted with, and even the opportunities you’re offered or denied.
You may think using “private mode” or rejecting cookies keeps you safe.
It doesn’t.
Companies track you through:
Browser fingerprints that uniquely identify your device,
Invisible trackers embedded in websites and emails,
Cross-platform profiling that connects your phone, laptop, and smart devices,
Data brokers linking your digital behavior to your real-world identity,
Plus many other so called ‘tricks of the trade’.
Right now, hundreds if not thousands of organizations could have data on you — and they aim to ensure you’ll never know who they are, what they know, or how they got it.
That’s where guardID comes in.
We expose the invisible data trade and fight it on your behalf. Our technology identifies companies tracking our members, stops unauthorised data collection, forces them to delete your data using your legal rights, and helps reclaim control over your personal information.
Because privacy shouldn’t be a privilege — it’s a right.
And in a world built on surveillance, having someone in your corner isn’t optional. It’s essential.
Every day you wait, your digital profile grows — more data, more exposure, less control. Join our growing list of members already defending their privacy.